In my sorority, I’ve had the privilege of serving as the Director of Public Relations for the 2019 calendar year. I primarily worked with the philanthropy and special events teams to showcase the philanthropic work of the organization, and well as advertise our sorority activities. Every spring, we have two philanthropy events, called Pihop and Picnic, and in the fall we have another Pihop event, as well as Lion’s Share. Confused? Let me explain.
Alpha Delta Pi’s international philanthropy (which all chapters support) is the Ronald McDonald House Charities, or RMHC. We host two philanthropy events a semester to raise money to contribute to RMHC, which allows Alpha Delta Pi to be RMHC’s largest third-party donor. Pihop, an event done both in the fall and the spring, is a late-night pancake breakfast. Anyone and everyone is invited for unlimited pancakes at the house, and all proceeds benefit RMHC. Picnic is in the spring, typically in conjunction with another fraternal organization, and is a backyard barbecue style event. There are hot dogs, hamburgers, face painting, sand volleyball, cotton candy, and even a band. Lastly, we have an event called Lion’s Share, which is our largest event. Proceeds come from our two-stepping and barbecue event, usually hosted at a western bar. My role, as Director of PR, was to use social media advertising to spread awareness of the events. Here is what I came up with.
Pihop: Spring 2019
Picnic 2019
Picnic: Fall 2019
Lion’s Share 2019
My other part of my role involved designing additional graphics for special events, such as recruitment. Here are just a few things I did.
In conclusion, I gained a lot of skills from this role. I learned how to be a leader, how to ask for help, how to communicate across multiple chains of command, and more. It gave me the skills to be successful in internships, as well as prove my design capabilities by establishing a brand for our chapter, which no one had done before. The work I have done has reached audiences of over 20,000 people in a given weekend, allowing me to use data effectively to understand the influence of my design, as well as using data to further develop my philosophy of branding as experiential design.