In January 2020, I began a podcast called “What’s Stopping You? with Kelsey Jones.” It was a decision that took months of planning to finally get off the ground, but has been an incredible journey thus far. The podcast, as the name implies, is all about the power to control your own life, becoming your best self, and how to make sure you’re not stopping yourself from achieving the goals you set out to conquer.

Not only has this podcast given me an avenue and inspire other people to pursue personal growth, but it also taught me a lot of technical skills and gave me a unique branding opportunity. This podcast has taught me so much about audio quality, audio editing, and audio production. It has taught me about marketing myself, the power of social media, and the unique opportunity of podcasting, which is a medium that has grown over 200% in the past 10 years. Additionally, it serves as a testament to my design skills and branding/identity prowess. While this is a passion project, it has given me the opportunity to explore a new interest in social media and design for web.

In the images below, you’ll first see my current branding, which was derived from my original cover art design. After testing my initial cover art and color scheme, I realized that the color scheme didn’t reflect the messaging of the podcast. So instead of bold, eye-catching design, I developed a warm-tone, muted color palette.

CURRENT BRANDING:

Here is the new color palette I developed. In the past, I didn’t have a set color palette. By setting brand parameters, I can more easily design within the brand.

I even updated my Instagram highlights and overall aesthetic. Here is a recent screenshot of my profile & my current feed (updated every time I post!).

Hey guys. I wanted to let y’all know that for the remainder of June, I will be taking some time off of this account. So much has happened in my life in the past month that I truly need some time off the internet to reflect, breathe, and to lear

NEW EPISODE NEW EPISODE NEW EPISODE!

It’s my birthday, so it’s only fitting that in today’s episode, I share 21 things that I’m manifesting for my 21st year! I decided to create this episode selfishly, so I could look back ne

Just some motivation for your Monday! Let me know what you’re hoping to accomplish this week in the comments below!#whatsstoppingyoupodcast

In this past episode, I just started listing things I was grateful for. And guess what? That part of the episode was completely unplanned. Totally spontaneous. And it completely redirected my mood and energy for the rest of the episode!⁣
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I challeng

In yesterday’s episode, I talk about the necessity of new beginnings. In a time when our world has quite literally been turned upside down, I think it’s only fair for us to give ourselves a chance at a fresh start.

In the episode, I say

It’s Tuesday, and we all know what that means… time to contemplate our whole existence! Just kidding, new episode came out this morning. But yes, I also contemplated my whole existence in this episode too, don’t worry. Today, I dec

This has been a week of reflection for me on so many levels. Reflecting on the events going on in the world, reflecting on my personal life, and reflecting on where I want to go with my future. I found this spot in downtown Austin that I’ve bee

As mentioned in my episode this week, I want to begin highlighting organizations that deserve our attention. In light of the murder of George Floyd and the #blacklivesmatter movement, I want to showcase @thelovelandfoundation.⁣
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The Loveland Foundat

NEW EPISODE ALERT! Today, I decided to post the episode that I pushed from last week, in an effort to speak up and my my voice heard in the midst of the movement that has sparked conversations around the world. While I did decide to upload a Q&A

Today, I decided to forgo my usual episode in order to send an important message. Enough is enough. People are hurting. Our world is broken. Our friends are dying. This is the time to make your voice heard. And make it louder than it’s ever bee

Expose yourself. I’m feeling pretty on schedule rn if I do say so myself…⁣
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In all seriousness though, in this week’s podcast episode with @nataliebarbu, we dive into time management, productivity, entrepreneurship, time batching,

🚨🎙 GUYS. THIS HAPPENED.🚨🎙 Today’s episode is a SPECIAL one. I got the unreal opportunity to sit down with @nataliebarbu, an entrepreneur, YouTuber, and host of @therealreelpodcast. We talk about time management, productivity, entrepreneursh

OLD BRANDING (aka I had a logo, not a brand):

And that’s that! Want to listen to my podcast? Click here to be redirected to Spotify and here to be redirected to Apple Podcasts.

Overall, I’ve really enjoyed podcasting because it helps me feel like I’m able to inspire others, and it also is a cool opportunity to develop an identity for a real, living brand! How entrepreneurial of me, I know. I’m excited to see where the podcast takes me, and I look forward to using this podcast as a way to show my capabilities as a designer, marketer, and social media manager.