Rick Kennedy is a businessman and politician who chose me to develop his brand for his 2018 Texas Congressional campaign. He wanted a brand that embodied his purpose to address issues that affect Central Texans, and to bring those in the area closer together, not tear them apart, at the ballot. His tagline, Let’s Move Forward, defines his vision for the political, social, and economic climate of Central Texas, and was the rhetoric that informed design choices.
Here were two initial ideas that were tested in the early days of the campaign. However, after so trial and error, these ideas didn’t stick.
Here was the logo that we decided to go with. It had a more modern approach and proved more cohesive in his existing web environment.
Here were some other designs completed for Rick in order to show his brand identity in use. The following include stationary, a postcard, and a push card.
