sync

Sync is a project I worked on in my Typography II class. We were tasked with picking one of our favorite fonts and showcasing it in a project. While some people did typographic posters or logo designs using their font, I decided to use my font, Work Sans, to brand a hypothetical spin studio. You might not know, but I am an exercise fanatic. I love boutique fitness classes, with spin probably being my favorite, so I decided to use this project to brand the spin studio of my dreams, Sync.

Here is the logo I developed:

Then I developed some social media posts using Work Sans:

I also developed some swag items and environmental graphics:

Overall, this was a quick, but fun project. It shows what three colors and a font can do for a brand. Maybe one day I’ll have to bring it to life…