Process of developing brand visual identity — research phase

Shipbot Branding + Web Design

Company:

Auctane

Team:

Kelsey Jones, Marketing & Web Designer

Austin Faggard, Graphic Designer

Brief:

In this project, we were tasked with coming up with a brand identity for Auctane’s newest offering — Shipbot. In addition to branding the product, I designed a marketing homepage and contributed to product development efforts.

Shipbot’s visual identity was focused on two pillars — user-friendliness and approachability. Therefore, we developed branding in line with similarly positioned tech products on the market, which often use vibrant colors, rounded type, and playful graphics.

Shipbot is Auctane’s first B2C software tool allowing low volume shippers to daily create labels and get cheaper postage rates. Shipbot can be viewed at shipbot.com.